Good strategy doesn’t guarantee success. Success is multi-dimensional.
- Adding sufficient value at an accessible price to the consumer of your goods or services. This means solving important problems for the customer.
- Timing
- Luck
I worked with a company that had no real sustainable strategy. But they were great at telling stories. They knew human psyche and their advertising and story-telling was masterful. Opportunity gap. Deceptive marketing playing on fears and insecurity of people.