Success Isn’t Always Correlated with Good Strategy

Good strategy doesn’t guarantee success. Success is multi-dimensional.

  • Adding sufficient value at an accessible price to the consumer of your goods or services. This means solving important problems for the customer.
  • Timing
  • Luck

I worked with a company that had no real sustainable strategy. But they were great at telling stories. They knew human psyche and their advertising and story-telling was masterful. Opportunity gap. Deceptive marketing playing on fears and insecurity of people.

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