Is your strategy really a strategy?

    Contrary to what you see, strategy is not:

    • A declaration of goals
    • A statement of vision, mission, purpose, or values
    • Superficial and meaningless restatements of the obvious
    • Avoidance of the real problem-to-be-solved

    In it’s most basic form, real strategy:

    • Identifies an important (key) problem-to-be-solved
    • Imposes (deploys) all necessary resources in a coherent manner to solve the problem

    Hi, I’m Jared

    I received a master’s in business (MBA) at the University of Oxford (consistently ranked one of the top universities in the world).

    I’ve done business in more than 100 countries worldwide, in consumer goods, software, direct marketing, and non-profit.

    My career has been in strategy, operations, business development, culture, change management, and leadership.


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